We have refreshed our branding! The rebrand represents an evolution rather than a revolution and signals a new chapter for Peek.
The branding refresh is part of a journey that included developing an updated Theory of Change and three-year (2022-2024) strategy. We also reviewed our positioning, marketing and communications for alignment and consistency. A few examples of the changes include:
- Revising our vision statement to ‘Vision and eye health for all’, reflecting our ambition and focus.
- Crafting a more accurate mission statement: We are a social enterprise that powers eye health programme providers to strengthen systems and service delivery with a software and data intelligence platform.
- Updating some elements of our visual identity. Our new logo icon is a simplified Peek ‘p’. It is a bolder, clearer version, which reflects our growing clarity as an organisation and bold vision for change. It is also more practical – e.g. it appears sharper on smaller devices.
We are in the process of redeveloping our website, newsletters and other communications. You will start to notice these subtle but important changes in our language and appearance.
We haven’t changed our purpose, name or ambition, but we have adopted a rallying tagline which goes to the heart of what we do. We remain Peek Vision and are committed to making the invisible, visible.